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Microsoft and Sony Console war has begun

Microsoft and Sony are trying to aggressively promote their gaming consoles, Xbox and Playstation, in India.

They have tied up with various Bollywood production companies to deliver content specifically meant to catch Indian hearts.

Sony is tying up with Yashraj Films, UTV and other production houses to develop games based on his movies such as Dhoom, Chakde India and Don. So you can soon play at being Shahrukh Khan.

Meanwhile, Xbox 360, which is the market leader, has also signed deals with Percept Picture Company and UTV to provide exclusive content on its Xbox Live online gaming service, to be launched on November 5. Initially, it will lure gamers with content from animation movie Hanuman Returns.

Microsoft, Sony, Console war